The Secret Formula for Creating a Brand
John Pemberton, the inventor of Coca-Cola, is known to have shared his original formula for the iconic soft drink with four people before his death. Asa Candler purchased the rights to the formula from Pemberton’s estate before making some changes and...
Ask the Expert: How Can I Stay in Touch With My Sphere This Spring?
Today’s Ask the Expert column features John Bunker, marketing director for RealEstateCalendars.com. Q: How can I successfully stay in touch with my sphere of influence during the spring selling season? A: As we make our way through our 30th year in business,...
3 Tips to Win Over Millennial Homebuyers
According to the National Association of REALTORS®, millennials currently make up 34 percent of U.S. homebuyers—the largest share of buyers for the fourth consecutive year! NAR research also shows that while there are barriers to break through, such as student loan...
How Brokerages Are Leveraging Technology
We are living in an increasingly digital world, and searching for a home is no different. Buyers now have easy access to apps that let them search by location and neighborhoods. Online searching maximizes the ability to compare and contrast homes on the market by...
5 Ways to Make Your Facebook Page Beat Facebook’s Algorithm
As a real estate agent, conducting business on your personal Facebook profile limits the opportunities to market your business; creating a Facebook Business Page allows you to open doors to reach your target market without hassle. With that said, Facebook Business...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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