Ask the Expert: How Can Agents Position Themselves As Specialists Overseas?
Today’s Ask the Expert column features Cindy Fauth, Global Marketing Manager for the National Association of REALTORS®. Q: How can agents market themselves as an “international specialist” to overseas buyers? A: Recognizing the opportunities for global...The New realtor.com®: What It Means for You and Your Agents
Recently the National Association of REALTORS® (NAR) board of directors decided in a special meeting to recommend allowing realtor.com® to more effectively compete against third-party aggregators by lifting some long-standing restrictions. Since the vote,...Why Aren’t Agents Answering Their Phones?
I was scrolling through online listings recently when an exterior photo caught my eye. Upon clicking into the detailed property view and remarks to get a closer look, I was surprised to see that the first sentence read “No phone calls, please.” I had to reread this a...Bridging the Gap: Realtors Property Resource® Provides Agents a One-Stop Shop, Chock Full of Up-to-Date Information
When it comes to utilizing cutting-edge technology, today’s REALTORS® typically fall into three categories: tech savvy, old school and those somewhere in between. For John Connolly, vice president of SUCCESS! Real Estate in Braintree, Mass., Realtors Property...4 Key Ingredients to Building a Culture that Attracts Top Agents
Every broker knows that great agents are the key to a solid brokerage business. Attracting and retaining top talent is a constant priority. A solid culture—although hard to define—is an effective means of maintaining a strong roster of agents. But how do you do that?...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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