Are You Marketing Backwards?
Backwards marketing? Ever heard of such a thing? I hadn’t until a recent phone call with a marketing expert who said some thought-provoking things during our conversation. She said that real estate agents like to talk about their listings and themselves, which...
Are You Using Email Marketing Properly?
In 2018, NAR found that approximately 93 percent of REALTORS® use email as the primary source of communication with their sphere. But is it being used to its potential? Is it being used to discover that a contact is considering listing their property? Is it being used...
Power Teams: The Hollywood Treatment, in Marketing and Service
As a 20-something, Seth O’Byrne was brewing coffee interning at a local RE/MAX. There, he absorbed how the agents in the brokerage built their business, and how they came into success—and, how fulfilled they were in their profession. “I was seeing people...
Marketing to Luxury Consumers With Compelling Content
For agents just entering their careers, or just looking for a new niche, the luxury space can feel intimidating. The same can even be said for agents already in the field, but who are having difficulty standing out. However, as Stephanie Anton, president of Luxury...
How Digital Real Estate Can Help You Gather Leads
Digital real estate is defined in many ways, but generally, it refers to your virtual presence on the internet, including social media accounts, website domains, email messages and other digital mediums to which you contribute, control or that have your identity...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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