5 Tips to Take Better Listing Photos
Photography has never been more important to the real estate industry than it is today. According to a survey conducted by the National Association of REALTORS®, homebuyers rated photos as the feature they use most when searching for property online. Web listings or...
Connect With Prospects and Leads Using the ‘Daily Five’ Method
Farming a neighborhood or geographic area is a tried-and-true method for generating leads. So is sending direct mail to those targets. In a recent interview, Bruce Inman, a broker/associate with Better Homes and Gardens Real Estate Gary Greene Memorial Office in...
How to Keep Your Brokerage Top of Mind Through Low Inventory Periods
Recent data shows that housing inventory has never been lower. According to CNBC, at the end of February 2021, there were 1.03 million homes for sale in the U.S., down nearly 30% year-over-year. It’s the lowest supply on record. Despite the lean supply, people...
Social Media Marketing Mistakes All Agents Should Avoid
Whether you’re just starting out in the business or you’re a veteran agent, marketing mistakes are inevitable. Strategies are constantly changing, especially with the rise of social media. From updating their current plans to mastering online marketing,...
5 Ways to Get More Out of Your Real Estate Testimonials
Whether you’re keeping your real estate testimonials on LinkedIn or your personal website, or are more old-school and have them filed away in letters, cards and emails for a rainy day, these best practices will help you maximize and leverage their potential....
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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