Tom Ferry on Mindset, Model and Marketing
The three most powerful words in real estate are “mindset, model, and marketing,” said Tom Ferry, author of “Mindset, Model and Marketing!” and New York Times bestseller “Life! By Design.” Ferry is also the CEO of Tom Ferry...
Boomerang Buyers Should Be a Focus for Real Estate Professionals in 2018
As many as 10 million Americans were forced into foreclosure when the housing bubble burst. Now, 1.5 million Americans, or boomerang buyers, are poised to re-enter the market. Get to know this group of potential buyers and find out how you can best help them by...
Is Your Brokerage Millennial-Social or Anti-Social?
It seems that with each passing week, another report, study or survey is published pointing to the impact social media can have on a real estate agent’s marketing mix. Coincidently, this data suggests a direct correlation with the world’s largest and most...
Go Beyond Traditional ‘Just Listed’ Social Media Content
It’s a proven fact, yet one overlooked by many real estate agents: Using listings as a singular source of social media content is a mediocre business builder. Among REALTORS® who cited listings as their primary source of Facebook postings, less than half...
Thrive in Any Market
Many agents think their success in the industry depends on the state of their local market; however, the most successful real estate professionals understand it’s possible to thrive regardless of the state of the market. The key is to continue to deliver...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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