by Susanne Dwyer | Jan 30, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Broker, Broker, Business Insights, Content Generation, House Canary, Latest News, Marketing, Marketing, Social Media, Teams, Trending, Trends |
A cocktail of fact, fiction and “noise” is plaguing social media, and brands and businesses are finding new and refined ways to resonate in response. In 2018, authenticity and influence will be the most potent strategies—and for real estate professionals,...
by Susanne Dwyer | Jan 25, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Content Generation, House Canary, Latest News, Lead Story, Marketing, Marketing, Social Media, Trending |
Get your 2018 blog and social media content organized for February with these tips. Content is king at driving visitors to your site and social accounts; however, coming up with content ideas can be a challenge altogether for real estate pros. Instead of spending...
by Susanne Dwyer | Jan 21, 2018 | Best Practices, Best Practices, Business Insights, Latest News, Lead Gen, Marketing, Marketing, Social Media, Trending |
What an incredible opportunity for real estate agents. With more than 80 percent of internet users checking Facebook on a daily basis, the social media giant is an agent’s most approachable, affordable, and, yes, fun method of marketing. Here’s how you can...
by Suzanne De Vita | Jan 17, 2018 | Agent, Agent, Best Practices, Best Practices, House Canary, Latest News, Marketing, Trending |
The following information is provided by the Center for REALTOR® Development (CRD). Selecting comparables can pose challenges for a variety of reasons and may mean the difference between an effective property pricing strategy and an ineffective one. Below, we list for...
by Susanne Dwyer | Jan 16, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Business Insights, House Canary, Latest News, Marketing, Marketing, Social Media, Trending |
Posting on social media a few times per week may not be as effective as it once was without the right marketing, regardless of the industry you work in. In a cyber world that is inundated with a continuous stream of digital content, it is more important than ever to...
by Beth McGuire | Jan 15, 2018 | Best Practices, Best Practices, Best Practices, Broker, Broker, Broker, Latest News, Marketing, National, News, Technology, Trending |
As we begin a new year, what are the most pressing issues on the minds of the nation’s real estate brokers? What are they most looking forward to in the year ahead? What strategies do they have in place to address inventory issues, technology adoption, agent retention...