by Susanne Dwyer | Feb 22, 2021 | Best Practices, Best Practices, Latest News, Marketing, Teams, Tip of the Day |
Three Aspects of Video Communication to Achieve Maximum Impact Have you ever noticed that people quote movies a lot more than they quote books? The reason is simple: Adding a face and a voice to a message makes it exponentially more impactful than relying on words...
by Susanne Dwyer | Feb 21, 2021 | Agent, Agent, Best Practices, Best Practices, Branding, Latest News, Marketing |
You are in the people business and now, more than ever, people crave authenticity. Realness is what bolsters clients’ trust in you and makes them hire you. Fakeness often sends them running. When it comes to personal branding, your goal is not to create an...
by Susanne Dwyer | Oct 11, 2020 | Agent, Agent, Best Practices, Best Practices, Latest News, Marketing |
We live in an image-driven real estate world. While it’s always been generally true, now more than ever, houses are sold on the strength of visual media. More vibrant images—including high-quality video, 3D, aerial or floor plans—entice the consumer to see that...
by Susanne Dwyer | Sep 17, 2020 | Agent, Agent, Best Practices, Best Practices, Latest News, Marketing |
Successful real estate professionals know the importance of using all the tools at their disposal. In today’s selling environment, video can be one of those effective tools. Whether you’re new to video technology or a seasoned pro, understanding how it can...
by Susanne Dwyer | Sep 15, 2020 | Agent, Best Practices, Best Practices, Content Generation, Latest News, Lead Story, Marketing, Social Media |
Michael Murphy Associate Broker Lake Homes Realty Lexington, S.C. Though he has only been working in real estate for the past three years, Michael Murphy instantly fell in love with helping people through the home-buying and -selling process, day in and day out. Lake...
by Susanne Dwyer | Sep 9, 2020 | Agent, Agent, Best Practices, Best Practices, Latest News, Marketing |
In an age where it seems like everybody is trying to sell something, marketers need to up their game. With advertisements oversaturating social media and other websites, attracting customers through these methods feels nearly impossible. In fact, one study found that...