Better Your Business by Becoming a Real Estate Resource for Seniors
NAR’s Seniors Real Estate Specialist® designation draws attention to an aging demographic As a real estate agent, you may be focused on wrangling in younger clients—millennials making that first big home purchase, or those looking to jump from their starter home...
Building a Referral Business Through Innovative Means
ReferralExchange agents take an out-of-the-box approach to generating referrals Referrals have long been a key for success in the real estate business, but simply waiting for friends and family members to tell you they know someone moving out of the area isn’t...
Veterans: One of the Most Rewarding Real Estate Markets in America
The most rewarding real estate market in America today is not the luxury market, but the military market. According to Neil Brooks, a REALTOR®, a Navy veteran, and the branch manager of HomeSmart International in Scottsdale, Ariz.; Samantha Reeves, agent education...
Power Up Your Prospecting Strategy
Cole Information’s local focus and depth of data put real estate professionals where they want to be If there’s anything better than selling a home, it’s picking up a listing five doors away before the ink has dried on the contract—and agents have a...
Use Hyper-Targeted Marketing to Create Connections
Hyper-targeted marketing has emerged as a definite trend in the real estate market. The ability to reach prospective clients according to closely targeted locations via zip code and neighborhood data can be an effective way to establish and grow connections. What...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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