How to Foster a Sharing-Based Environment for Agents
Sharing content across multiple mediums, apps and platforms has become a daily activity for millions of people throughout the world, and, in real estate, it is crucial to your business for many reasons: It engages and informs prospects and clients; promotes your...
Script Your Way to Super Sales Success
Ask any entrepreneur what they need to make more sales, and no matter their profession, they will most likely say leads! But the truth is, leads aren’t enough, and just like referrals, they’re simply one part of our business. What really counts is the...
Marketing: It’s Not Just Advertising
We talk a lot about marketing in the real estate industry, but what exactly is it? Isn’t marketing just advertising your product or service? Not really. That’s rather like saying that cooking is just putting food on a plate. Sure, advertising is part of...
Don’t Leave the Buyer Side on the Table
Control the listing, control the market. This concept is an industry fundamental. While this remains true, why discount the opportunity to make more money on the deal? Representing the listing is what costs real estate professionals the most financially, versus being...
Under-Promise, Over-Deliver
The real estate industry is full of amazing people who have a desire to do well, but according to Gallup Poll, we’re not very well-respected. This is in part a symptom of under delivering and not being focused on creating the ultimate client experience. The key...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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