Marketing Matters: Don’t Back Down on Lead Generation During the Off-Season
In my hometown of Chicago, October is a time of transition, when the days get shorter and the nights get colder. Unless you live and work in the Sun Belt, you’re probably seeing similar shifts in the weather—along with slower real estate markets. Even though...
Should I Invest in My Website?
“Should I invest in my website?” It’s a simple enough question, but the answer comes with some complexity. In short, the answer is yes, you really should invest in your website—but it’s not as straightforward as you might think. Below are some...
4 Ways to Host an Effective Open House
Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: Can’t Beat the Real Thing: Following Coke’s Lead to an Unfair Advantage How to Make a Difference in Your...
Getting off the Merry-Go-Round
Chasing down a new client is 12 times more expensive than keeping and developing an existing client—and that’s conservative. Yet many real estate agents fixate on finding new prospects. Why? Most agents only focus on transactions, not relationships. They measure...
Big Data, Big Opportunities: How Predictive Analytics Is Changing the Business of Real Estate
“This year the human race is producing more data than the previous 5,000 years combined. Data is so powerful that in the future, nation states will fight over it for power.” This thought-provoking statistic set the stage for a much-anticipated panel...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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