by Susanne Dwyer | Dec 20, 2016 | Apps/Gadgets, Best Practices, Innovation, Latest News, Lead Story, Marketing, Technology, Trending |
In the last two years, drone technology has rapidly evolved. If you wanted an aerial image, you either had to hire a professional helicopter pilot or had to know how to assemble electrical components and solder wires, set up a flight computer and integrate a camera....
by Susanne Dwyer | Dec 15, 2016 | Best Practices, Best Practices, Broker, Business Insights, Latest News, Lead Gen, Marketing, Marketing, Social Media |
In one of the most competitive industries in the world, real estate professionals can adapt to the times to find the right clients and reach them in the right way. It’s no longer just a matter of “trusting your gut.” If you’re looking for...
by Susanne Dwyer | Dec 15, 2016 | Agent, Best Practices, Branding, Broker, Latest News, Marketing |
Today’s Ask the Expert column features John Bunker, marketing director of RealEstateCalendars.com. Q: As the new year approaches, what are the best ways to stay in front of clients—past and present—as well as individual farming areas? A: As we focus on closing...
by Susanne Dwyer | Dec 14, 2016 | Agent, Best Practices, Best Practices, Broker, Latest News, Lead Gen, Marketing, Teams |
Winning the search engine optimization (SEO) game is growing ever more challenging for real estate professionals. You could pay for results, but you’ll still end up below the best players. Zillow, realtor.com® and their brethren own the first page of just about...
by Susanne Dwyer | Dec 14, 2016 | Best Practices, Business Insights, Latest News, Marketing, Marketing, Social Media, Trends |
Strong client relationships and word-of-mouth marketing have long been recognized as keys to success and growth in the real estate industry. In fact, much of the initial appeal of social media was that it could reinforce and complement time spent networking...
by Susanne Dwyer | Dec 11, 2016 | Best Practices, Business Insights, Latest News, Marketing, Marketing, Social Media, Trends |
As we prepare to usher in a new year, businesses across the board are busy strategizing for the year ahead. While getting back to basics may be the plan of attack for some—and a complete 180 for others—there’s no doubt that social media will continue to pave the...