From ‘Flopens’ to Cycle Saloons: Getting Creative to Get the Business
Realogics Sotheby’s International Realty in Seattle is known as a cutting-edge real estate firm with some ‘rock star’ marketing campaigns. Here, RISMedia interviews Andrea Savage, VP of Marketing, on the success their marketing approach has brought to the company....
6 Ways to Turn off Your Computer and Increase Sales
The goldmine isn’t online. Everyone is looking to the Internet for their next lead. I’m as guilty of it as anyone. I was one of the first real estate trainers to offer online classes, I was the absolute first to do a podcast, and I have taught a lot about how to build...
How to Build Your Brand
If you have a business, you have a brand, and each time you connect with your clients—whether in person, on the phone or online—you have a chance to build your brand and create loyal advocates. Think about the brands you love—what do they have in common? Chances are...
Snapchat: A New Real-Estate Tool to Connect with Millennials
In the world of real estate, agents are looking for ways to connect with a more diverse audience. While many agents use social media sites like Facebook and Twitter, others are turning to different platforms to reach younger buyers. According to a recent study from...
Timing Is Key When Connecting with Consumers: Homes.com’s Local Connect Takes the Guesswork Out of the Equation
Julie Gray-Roller, a real estate consultant for Long & Foster Real Estate in Reston, Va., has been a Homes.com client for five years. Initially signing up for a free account, Gray-Roller decided to sign up for the company’s Local Connect product after being...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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