5 Ways to Connect with Millennial Clients
The best way to connect with a client will always vary based on their preferences. But for those seasoned agents working to appeal to a millennial client, a lot can get lost in the age gap. Below are a handful of ways to come off as hip and happening to your younger...
Marketing Made Simple
As the demands placed on real estate professionals continue to increase, the proverbial backburner is piled high. From showing properties to prospective buyers to writing up contracts—and everything in between—it’s no surprise that activities such as creating...
Mobile Marketing Soars to New Heights
When Maury Westerdale, a veteran of the Ford Motor Company, started On The Move Inc., in 1992, the Dearborn, Mich.-based company gave professionals in various fields (including real estate) the chance to own and operate their own trucks, advertise their company with...
Email Marketing Tactics to Bring Your Dead Leads Back to Life
As a busy real estate agent, it’s likely you don’t have time to sculpt the perfect email marketing  strategy for each new lead, prospect and client you have in your database. However, this doesn’t have to be the case. A drip email campaign is an easy way to keep in...
Mobile Marketing: Best Practices for Texting
Often times, real estate agents and brokers have a hard time seeing how text message communication can be used effectively to market themselves and their real estate businesses. If you have a plan of action and know what’s appropriate, using text messaging for real...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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