by Susanne Dwyer | Mar 13, 2019 | Best Practices, Best Practices, Branding, Broker, Broker, Latest News, Marketing, Trending |
Every broker and marketer knows that agents can be powerful allies in building your brokerage’s brand. But how many of you have a strategic, cohesive way to nurture that brand channel to its full potential? It’s not as overwhelming as it sounds, I promise....
by Susanne Dwyer | Mar 3, 2019 | Agent, Best Practices, Branding, Broker, Latest News, Marketing, Niche, Trending |
Staying updated on the latest trends and best practices is an important component of a successful real estate career. The real estate marketing trends for 2019 build on practices that have been growing across real estate for the past number of years—but taken to the...
by Susanne Dwyer | Feb 21, 2019 | Best Practices, Branding, Broker, Business Insights, Latest News, Marketing, Marketing, Social Media |
It can seem like a tough time for advertisers today. To effectively promote a business, you need to bust through a lot of noise and clutter, of course, but you must also contend with ad blockers and other commercial-skipping technology. Then there’s another...
by Susanne Dwyer | Feb 14, 2019 | Branding, Content Generation, Latest News, Marketing, Marketing, Social Media, Trending, Trends |
The real estate industry is constantly changing to match the needs and desires of homebuyers. As younger demographics like millennials and Generation Z enter the home-buying market, real estate agents need to find new ways to reach and interact with them. Prior to...
by Susanne Dwyer | Feb 13, 2019 | Best Practices, Branding, Broker, Latest News, Marketing, News, Spotlights, Teams, Trending |
In the following interview, Lynne Gewant, broker associate at Coldwell Banker Beach and Resort in Boca Raton, Fla., discusses handling leads, from how to convert to her most profitable sources. Region Served: South Florida/Palm Beach County to Miami Years in Real...
by Susanne Dwyer | Feb 13, 2019 | Best Practices, Best Practices, Branding, Latest News, Marketing, Marketing, Social Media, Teams |
Leveraging your team for maximum results requires that you have a strategy to market your value proposition. Team leaders who are successful at branding accelerate their results; the team leaders who don’t have a strategy—or, worse, keep changing their...