by Susanne Dwyer | Aug 26, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Business Insights, Latest News, Marketing, Marketing, Social Media, Trending |
No one dislikes a salesperson more than a salesperson. This sentiment is true in all areas of customer service, but especially in real estate. When you’re in an industry as fulfilling and challenging as ours, your mentors, fellow colleagues and even your...
by Susanne Dwyer | Aug 20, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Latest News, Marketing, Marketing, Social Media, Trending |
Are you truly an “expert” at marketing your listings, your brand and your services? You might want to think again. Even if you’re doing a decent job at marketing, the bar continually moves from average to exceptional. Your clients are looking for a...
by Susanne Dwyer | Aug 16, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Business Insights, Content Generation, Latest News, Lead Gen, Marketing, Marketing, Social Media, Trending |
The average U.S. adult spends 11 hours each day in front of a screen. This number is increasing year-over-year, and with every rising generation. Why does this staggering statistic matter for real estate agents? Reaching out to clients where they are is essential for...
by Susanne Dwyer | Aug 2, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Content Generation, Latest News, Lead Story, Marketing, Marketing, Social Media, Trending |
Posting time-sensitive, unique content centered around a specific month is one of the best ways to make an impact and grow your social engagement—but coming up with content ideas can be challenging! August happens to be the start of the end of the summer season, and...
by Susanne Dwyer | Jul 30, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Business Insights, Content Generation, Latest News, Marketing, Marketing, Social Media, Teams |
Adding a Social Media Brand Manager to Your Team When coaching agents that are trying to grow their business to the next level, many agents ask me how to find the right person to manage their social media brand marketing and manage their CRM program. Hiring this...
by Susanne Dwyer | Jul 26, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Latest News, Lead Story, Marketing, Marketing, Niche, Social Media, Trending |
During the summer months, agents often look for new ways to build their business. According to a 2017 NAR study, FSBO listings made up 8 percent of home sales in the previous year. While this doesn’t seem like a large amount, if you consider that over 90 percent...