Making the Multicultural Connection
What business opportunities might you be missing—opportunities that you pass by every day? You may be surprised. Take, for example, the business potential found in the changing demographics across the U.S. and Canada. The fact is, more than 35 percent of today’s...
A Simpler Approach to Social Media Marketing
As a real estate professional, there are a lot of things to take care of each day, but worrying about social media marketing doesn’t need to be one of them. That’s one reason we’re very excited that Back At You Media is a new partner in NAR’s...
What Is the Difference Between Owned, Earned and Paid Media?
The following information is provided by the Center for REALTOR® Development. The difference between owned, earned and paid media is an important distinction that should be understood by every professional hoping to make a digital impact and generate online exposure...
New! Advertise With Instagram Stories
In real estate, agents focus on telling stories. Whether it’s the seller’s memories in their old home or the buyer’s hopeful dreams in their new one, agents try to build emotional connections with their clients. Launched in 2010, Instagram has grown...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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