by Susanne Dwyer | Dec 3, 2017 | Agent, Agent, Agent, Best Practices, Best Practices, Best Practices, Branding, Business Insights, House Canary, Latest News, Lead Gen, Marketing, Marketing, Social Media, Technology, Trending |
It’s no secret that buyers love searching for homes online. For many years, research has found that this is how the overwhelming majority of buyers begin their search. Once buyers are ready to get serious, how do they select an agent? While referrals play an...
by Susanne Dwyer | Nov 29, 2017 | Agent, Agent, Best Practices, Best Practices, Branding, Broker, Broker, Business Insights, House Canary, Latest News, Marketing, Marketing, Social Media, Teams |
In my role as chief strategy officer at Realty ONE Group, I’ve had the pleasure of traveling around the country training thousands of agents on all kinds of proven marketing strategies that helped me as a broker generate more listings and higher quality buyer...
by Susanne Dwyer | Nov 29, 2017 | Agent, Agent, Best Practices, Best Practices, Branding, House Canary, Latest News, Marketing, Niche, Teams |
The following information is provided by the Center for REALTOR® Development (CRD), with assistance from Lauren Hampton and the Podfly editorial team. Running your business—like a business—is crucial for getting maximum value out of it, and your efforts. As REALTORS®,...
by Susanne Dwyer | Nov 28, 2017 | Agent, Agent, Best Practices, Best Practices, Branding, House Canary, Latest News, Lead Gen, Lead Story, Marketing, Niche, Trending |
While I wish I could lay out a beginning-to-end program for increasing your average sales price in this short article, a full-length book might be required. If you’re asking why you should care about increasing your sales price, keep in mind that you’ll...
by Susanne Dwyer | Nov 21, 2017 | Agent, Agent, Best Practices, Best Practices, Branding, Business Insights, House Canary, Latest News, Lead Gen, Marketing, Marketing, Social Media |
Today’s Ask the Expert column features John Bunker, marketing director of RealEstateCalendars.com. Q: As the holiday season approaches, what are the most important marketing essentials to keep in mind? A: In many areas, home sales slow (in some cases to a crawl)...
by Susanne Dwyer | Nov 20, 2017 | Agent, Agent, Best Practices, Best Practices, Branding, House Canary, Latest News, Lead Gen, Lead Story, Marketing, Niche, Teams, Trending |
When I was younger, I remember asking my dad why he chose to live in Fremont, Calif., rather than Palo Alto. The reason I posed this question was because my friends in real estate in Palo Alto were selling homes much more expensive than the ones I was selling. In...