by Susanne Dwyer | Mar 18, 2020 | Agent, Best Practices, Branding, Latest News, Lead Gen, Marketing, Niche, Trending |
Your specific market niche depends on your brand. Learn from the example of Nike. The white swoosh represents aspiration and motivation to billions of people throughout the world. When people see that logo, it says to them that “If you want to achieve athletic...
by Susanne Dwyer | Mar 5, 2020 | Agent, Best Practices, Branding, Broker, Latest News, Lead Story, Marketing |
If you’re looking to reinvent the business of your dreams, take what you already know and expand it into a new market. This was the important message delivered by Shannon King in the recent Homes.com webinar “Reinventing Your Business from Scratch.”...
by Susanne Dwyer | Mar 5, 2020 | Branding, Content Generation, Latest News, Marketing, Marketing, Social Media, Trending |
Editor’s Note: The Industry Influencers series analyzes the industry’s most effective marketing efforts and shares experts’ actionable insights. Javier Vidana is a REALTOR® with My Home Group Real Estate in Arizona—but he likes to be called a real...
by Susanne Dwyer | Feb 23, 2020 | Best Practices, Branding, Broker, Broker, Latest News, Lead Story, Marketing |
Earning business for your brokerage requires maintaining a positive impression in your community. It’s a task that requires vigilance on many fronts, since problems can creep in where you least expect them. Here are three areas that may warrant closer attention:...
by Liz Dominguez | Feb 13, 2020 | Branding, Marketing, Tip of the Day |
In some areas of the country, spring is nowhere to be seen. But the spring market doesn’t always wait for spring weather, so don’t delay on your branding strategy for this busy time of year. Here are some tips for getting you spring-ready: Think outside...
by Susanne Dwyer | Jan 28, 2020 | Best Practices, Branding, Business Insights, Content Generation, Latest News, Lead Story, Marketing, Marketing, Social Media, Tip of the Day, Trending |
Remember “The Wall”? For a long time, Facebook had its own merit, as did Instagram, Twitter and others. Now, LinkedIn adopted emojis, YouTube allows creators to share Stories…and every feature and function is seemingly universal. So, what’s the best...