Migrating Marketing to Where Consumers Are
In the following interview, Judy Craft, principal broker of Milestone Realty Consultants in Lexington, Ky., discusses the challenges and opportunities in the market, and how the right marketing strategies help maximize both. Facebook: @milestoneky Twitter:...
Launching Your Own Real Estate Brand from Scratch
When Stacie Staub, owner and founder of West + Main Homes, turned 40, she started thinking about “what the next 10-20 years” of her life would look like. In 2013, Staub was working at Live Urban in Denver, Colo. She was happy in her career, loved her team...
From Differentiation to Distinction
Why is it such a challenge for an agent to really stand out in their marketplace? The answer is that many of us continue to perform the same way as everybody else. Without a uniqueness to “how we do what we do,” it’s easy to understand why the...
Mastering High-Tech and High-Touch
Having worked for the likes of Gloria Nilson & Co. Real Estate and Simon & Schuster, Heidi Dittloff brings 19 impressive years of experience to her role of vice president of Marketing for San Francisco-based Alain Pinel REALTORS®. Stepping into the position...
5 Tips to Improve Your Social Media Property Photos
Reaching thousands of people with a single post, sharing property information, and geo-targeting potential clients with paid ads are all benefits of using social platforms for your real estate business. When using any platform, however, there are specific steps you...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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