by Susanne Dwyer | May 26, 2016 | Best Practices, Branding, Coaching, Content Generation, Latest News, Marketing, Social Media, Trending |
Social media isn’t just about amusing cat videos. Consumers are turning to social media for ideas, insights, and solutions. Getting involved in the social media conversation means leveraging a platform on which to share your expertise as an industry leader and...
by Susanne Dwyer | May 19, 2016 | Best Practices, Branding, Latest News, Lead Gen, Marketing, Trending |
How do you win more listings and convert more buyers? First, develop a brand identity, separate your personal from your professional life on Facebook and remember that real estate is still a personal, local business. It may sound simple, and it is, with the right...
by Susanne Dwyer | Mar 31, 2016 | Branding, Marketing |
The Weichert Family of Companies recently announced the launch of its wholly owned property management company, Aureus Property Management. Aureus builds upon Weichert’s more than 30 years of experience and proficiency providing in-house property management services...
by Susanne Dwyer | Mar 27, 2016 | Best Practices, Branding, Broker, Coaching, News, Spotlights |
In today’s ultra-competitive environment, the way you market yourself and your business obviously matters. But branding your brokerage has become increasingly complex given the proliferation of channels customers use to engage in home buying and selling. Gone...
by Susanne Dwyer | Mar 6, 2016 | Branding, Marketing |
In August 2014, Realogy prevailed in its bold strategy to pursue Emeryville, Calif.-based ZipRealty, acquiring the innovative brokerage business and Zip’s proven end-to-end technology platform for $167 million. Following fast on the heels of that move, Realogy has...
by Susanne Dwyer | Oct 14, 2015 | Best Practices, Branding, Marketing, News, Spotlights |
As a real estate professional, your plate is heaping with to-do’s. Take care of current clients, keep up with past ones and scour for new ones—all while managing your daily tasks. When it comes to branding, it’s easy to see why some agents may fall behind. Stewart...