by Susanne Dwyer | May 12, 2015 | Branding, Marketing, News |
Underscoring its aggressive growth pattern and reinvigorated strategy in the online real estate space, Tuesday, realtor.com® unveiled a new logo, branding, and national consumer ad campaign featuring popular film star Elizabeth Banks. The announcement was made in...
by Susanne Dwyer | Jan 30, 2014 | Best Practices, Branding, Coaching, Marketing, News |
As a real estate professional you are energetic, independent, relatable, hardworking, forward thinking, and you have a corner on the market. Right? But what good are these qualities and how you use them if no one knows who you are? Once you’ve identified the...
by Susanne Dwyer | Oct 17, 2013 | Best Practices, Branding, Marketing, News |
As a real estate professional, you are energetic, independent, relatable, hardworking, forward thinking, and you have a corner on the market. Right? But what good are these qualities and how you use them if no one knows who you are? Once you’ve identified the...
by Susanne Dwyer | Apr 15, 2013 | Best Practices, Branding, Coaching, Marketing |
We do it all in real estate! So let’s take a look at these three branding components and how they integrate into a branding strategy. Product Branding In the real estate industry, our product is the house we are marketing for sale. How we brand our listings is...
by Susanne Dwyer | Mar 12, 2013 | Best Practices, Branding, Marketing, News |
NAR PULSE—Recent changes are the beginning of the revitalization of the realtor.com® brand. The changes followed months of research on what consumers want, based on their direct input and analytics of their online behavior. The result will be an improved...
by Susanne Dwyer | Mar 11, 2013 | Best Practices, Branding, Marketing, News |
HSF Affiliates LLCSM unveiled the new Berkshire Hathaway HomeServices brand logo and quality seal yesterday at the annual Prudential Real Estate Sales Convention, signaling a historic moment in residential real estate. From the stage of Caesars Palace in Las Vegas,...