Don’t Leave the Buyer Side on the Table
Control the listing, control the market. This concept is an industry fundamental. While this remains true, why discount the opportunity to make more money on the deal? Representing the listing is what costs real estate professionals the most financially, versus being...
CAN’T MISS: Consumer Engagement Strategies at RISMedia’s Power Broker Forum
Leading Power Brokers will share their strategies for more effectively engaging consumers during RISMedia’s annual Power Broker Forum, “New Strategies for Engaging Consumers,” held at the REALTORS® Conference & Expo in Chicago, Ill. The Forum...
It’s Not What You Say, It’s Where You Say It
Programmatic advertising campaigns can address a fundamental shift in how people consume content and when they might do so. With an array of content-delivery options at their fingertips, some people have taken to primarily using one device to access content; others...
Big Data, Big Opportunities: How Predictive Analytics Is Changing the Business of Real Estate
“This year the human race is producing more data than the previous 5,000 years combined. Data is so powerful that in the future, nation states will fight over it for power.” This thought-provoking statistic set the stage for a much-anticipated panel...
How to Recruit Successful, Reliable Agents to Your Brokerage
Recruiting agents to a 100-percent brokerage model is twofold: agent count is crucial to grow and be sustainable; however, it’s obviously important to ensure you’re bringing quality agents on board. Know Who to Hire When recruiting to your brokerage, look...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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