by Susanne Dwyer | Mar 3, 2021 | Agent, Best Practices, Best Practices, Latest News, Luxury, Marketing, News, Niche |
Real estate lead generation ideas are like gold. Ideas with real value are hard to come by, but you get to enjoy a generous payoff when you do find one that works. At the same time, generating real estate leads—especially in the luxury market—can take a lot of...
by Susanne Dwyer | Apr 15, 2020 | Agent, Best Practices, Latest News, Luxury, Marketing, News, Niche |
Since sellers are relying on you to create a high-quality listing that sells their home fast and for as close to their asking price as possible, knowing exactly what buyers are looking for is the key to making a swift sale. Even if you know how to network, having a...
by Susanne Dwyer | Mar 18, 2020 | Agent, Best Practices, Branding, Latest News, Lead Gen, Marketing, Niche, Trending |
Your specific market niche depends on your brand. Learn from the example of Nike. The white swoosh represents aspiration and motivation to billions of people throughout the world. When people see that logo, it says to them that “If you want to achieve athletic...
by Susanne Dwyer | Mar 4, 2020 | Content Generation, Latest News, Luxury, Marketing, Marketing, News, Niche, Social Media, Trending |
Recently, we spoke with our very own president of The Institute, Diane Hartley, to answer the three biggest questions on every luxury real estate agent’s mind when it comes to growing their luxury real estate practice: 1. How do I improve my marketing strategy?...
by Susanne Dwyer | Jan 22, 2020 | Content Generation, Latest News, Luxury, Marketing, Marketing, News, Niche, Social Media, Trending |
In 2020 and beyond, having a clear understanding of how digital marketing can grow your business will be vital to your success. Adapting to real estate market trends in the luxury market like these can ensure your longevity as an agent or broker and make it easier for...
by Susanne Dwyer | Jan 9, 2020 | Latest News, Luxury, Marketing, News, Niche, Tip of the Day |
In luxury real estate, marketing is all about helping sellers differentiate themselves from the competition. In the search for innovative digital marketing, many agents are turning to video to tell their sellers’ stories, as well as their own. Every year, the...