How to Market Yourself Without Selling Yourself Short
No one dislikes a salesperson more than a salesperson. This sentiment is true in all areas of customer service, but especially in real estate. When you’re in an industry as fulfilling and challenging as ours, your mentors, fellow colleagues and even your...
7 Ways to Take Your Marketing Strategies From Dull to Dynamic
Are you truly an “expert” at marketing your listings, your brand and your services? You might want to think again. Even if you’re doing a decent job at marketing, the bar continually moves from average to exceptional. Your clients are looking for a...
7 Photography and Videography Tips to Attract Potential Buyers
Recent studies show that buyers are paying close attention to photos and virtual tours when looking for a house online. Here are seven tips to help you capture the attention of potential buyers using photography and videography, and ultimately, convince them to...
4 Tips for Owning Your Online Presence
The average U.S. adult spends 11 hours each day in front of a screen. This number is increasing year-over-year, and with every rising generation. Why does this staggering statistic matter for real estate agents? Reaching out to clients where they are is essential for...
Investing in Strong Personal Interactions
In the following interview, Tommy Brigham, chairman and founding partner of ARC Realty, a member of Leading Real Estate Companies of the World® (LeadingRE) in Birmingham, Ala., discusses marketing, recruiting, referrals and more. Region Served: Greater Birmingham,...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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