Leads vs. Impressions—Is There a Material Advantage?
Robert Lyszczarz, owner of nine-office RE/MAX Select, is expanding into Florida after rapid growth in Northern New Jersey. In the following interview, we asked him his viewpoint on knowing ahead of time how many leads he would have before starting a new office....
Gen Z Lives on These Platforms—Do You?
For agents and brokers, Facebook is a key marketing spoke. Now, other platforms are on the rise—channels that Generation Z, the next home-buying wave, are flocking to in force. Generation Z—teenagers today—are connecting not on Facebook, but on Instagram, Snapchat and...
Simplify and Strengthen Your Digital Brand With a .realtor™ Web and Email Address
Every business wants to create a powerful and effective brand on the internet. Fortunately, REALTORS® have access to a powerful digital branding tool to help them do so—a .realtor™ web and email address. Exclusive Branding Opportunity New top-level domains, including...
Making the Multicultural Connection
What business opportunities might you be missing—opportunities that you pass by every day? You may be surprised. Take, for example, the business potential found in the changing demographics across the U.S. and Canada. The fact is, more than 35 percent of today’s...
Infographic: Home-Buying for Members of the Military and Veterans
Compared to the average buyer who has not served, homebuyers in the military are positioned to purchase in unique ways, according to the 2018 Veterans & Active Military Home Buyers Profile, recently released by the National Association of REALTORS® (NAR): For more...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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