Build Your Brand by Being a Better Person
In the following interview, Mark Fields, president of CENTURY 21 Mark Fields and Associates in Asheville, N.C., discusses branding, culture, luxury marketing, and more. Region Served: Asheville, N.C., and surrounding areas Years in Real Estate: 40+ Number of Offices:...
Social Skills: Is Vero Detrimental to Agent Advertising or Ideal Referral-Booster?
The social landscape may be changing, with more platforms adapting to the needs of consumers rather than advertisers. The question is: Will it benefit or harm those who use social media as a tool for business-building? The latest social entrant doesn’t paint a...
Your Database: Maximizing Its Potential for Profit
As a broker, your agents’ contacts are crucial to your success. Build your database—and theirs—with the strategies in RISMedia’s FREE upcoming webinar, including how to: Automate database marketing; Connect deeply with leads and prospects; and Implement...
Will the ‘Facebook Apocalypse’ Change Your Social Presence?
Just when you started to get a handle on your social strategy, Facebook is at it again, changing up their algorithms and making it more difficult for businesses to have a presence in people’s news feeds. Until very recently, any engagement with a Facebook post,...
A Good Mix of Content Yields the Greatest Social Media ROI
Social media is too easy to make big mistakes—yet more than half of REALTORS® polled in a recent Realtors Property Resource® (RPR®) study said they aren’t getting the expected ROI on their social media investments. Where, why and how? Actually, the answer is...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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