4 Ways to Take Back Your Time in 2018
It’s officially 2018, which means you are busier than ever—chasing new goals, catching up from the holidays, and trying not to break that workout resolution you made. There’s only one you and only so many hours in a day, so here are a few ways you can save...
Tom Ferry on Mindset, Model and Marketing
The three most powerful words in real estate are “mindset, model, and marketing,” said Tom Ferry, author of “Mindset, Model and Marketing!” and New York Times bestseller “Life! By Design.” Ferry is also the CEO of Tom Ferry...
Boomerang Buyers Should Be a Focus for Real Estate Professionals in 2018
As many as 10 million Americans were forced into foreclosure when the housing bubble burst. Now, 1.5 million Americans, or boomerang buyers, are poised to re-enter the market. Get to know this group of potential buyers and find out how you can best help them by...
Facebook Files Patent: Homeowner Data Could Reveal Socioeconomic Status
Have you scrolled by an ad on Facebook for new real estate signs—just a few hours after you searched for them on Google? Ad targeting is not a new concept, but it has transformed over the years through data analysis and the use of algorithms. Social media users are...
Is Your Brokerage Millennial-Social or Anti-Social?
It seems that with each passing week, another report, study or survey is published pointing to the impact social media can have on a real estate agent’s marketing mix. Coincidently, this data suggests a direct correlation with the world’s largest and most...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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