by Susanne Dwyer | Jan 31, 2018 | Agent, Agent, Agent, Best Practices, Best Practices, Content Generation, Latest News, Marketing, Marketing, Social Media, Technology, Trending |
It’s a proven fact, yet one overlooked by many real estate agents: Using listings as a singular source of social media content is a mediocre business builder. Among REALTORS® who cited listings as their primary source of Facebook postings, less than half...
by Susanne Dwyer | Jan 30, 2018 | Agent, Agent, Best Practices, Best Practices, House Canary, Latest News, Lead Gen, Lead Story, Marketing, Trending |
Many agents think their success in the industry depends on the state of their local market; however, the most successful real estate professionals understand it’s possible to thrive regardless of the state of the market. The key is to continue to deliver...
by Susanne Dwyer | Jan 30, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Broker, Broker, Business Insights, Content Generation, House Canary, Latest News, Marketing, Marketing, Social Media, Teams, Trending, Trends |
A cocktail of fact, fiction and “noise” is plaguing social media, and brands and businesses are finding new and refined ways to resonate in response. In 2018, authenticity and influence will be the most potent strategies—and for real estate professionals,...
by Susanne Dwyer | Jan 25, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Content Generation, House Canary, Latest News, Lead Story, Marketing, Marketing, Social Media, Trending |
Get your 2018 blog and social media content organized for February with these tips. Content is king at driving visitors to your site and social accounts; however, coming up with content ideas can be a challenge altogether for real estate pros. Instead of spending...
by Susanne Dwyer | Jan 25, 2018 | Best Practices, Broker, Broker, Broker, House Canary, Latest News, Marketing, National, News, Technology, Trending |
In a time of heightened competition from new business models and outside disruptors, brokers have an opportunity to solidify their standing in the marketplace by participating in RISMedia’s 30th Annual Power Broker Survey, the real estate industry’s...
by Susanne Dwyer | Jan 21, 2018 | Best Practices, Best Practices, Business Insights, Latest News, Lead Gen, Marketing, Marketing, Social Media, Trending |
What an incredible opportunity for real estate agents. With more than 80 percent of internet users checking Facebook on a daily basis, the social media giant is an agent’s most approachable, affordable, and, yes, fun method of marketing. Here’s how you can...