Getting off the Merry-Go-Round
Chasing down a new client is 12 times more expensive than keeping and developing an existing client—and that’s conservative. Yet many real estate agents fixate on finding new prospects. Why? Most agents only focus on transactions, not relationships. They measure...
Spotlight: Does realtor.com Really Care About REALTORS®?
In the following video spotlights, San Diego-based Z Team Real Estate Co-Owner Jesse Zagorsky discusses the online leads his company receives from realtor.com®, and how the data presented on the site supports agents’ success through its accuracy and...
Big Data, Big Opportunities: How Predictive Analytics Is Changing the Business of Real Estate
“This year the human race is producing more data than the previous 5,000 years combined. Data is so powerful that in the future, nation states will fight over it for power.” This thought-provoking statistic set the stage for a much-anticipated panel...
4 Tips for Mastering Marketing
Technology is changing the face of the real estate industry more and more every day, and it’s also changing the way real estate professionals sell homes. While prospective buyers used to simply browse their local newspaper to find their dream home, the internet...
5 Ways Your Listing Can Go Cold in a Hot Market
Sometimes a great listing hits the market and just doesn’t sell. The reasons may be easy to pinpoint, but other times it takes some work to determine what the problem is. Here are some of the biggest reasons your listing may be stagnating on the market. Clutter...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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