Big Data, Big Opportunities: How Predictive Analytics Is Changing the Business of Real Estate
“This year the human race is producing more data than the previous 5,000 years combined. Data is so powerful that in the future, nation states will fight over it for power.” This thought-provoking statistic set the stage for a much-anticipated panel...
4 Tips for Mastering Marketing
Technology is changing the face of the real estate industry more and more every day, and it’s also changing the way real estate professionals sell homes. While prospective buyers used to simply browse their local newspaper to find their dream home, the internet...
5 Ways Your Listing Can Go Cold in a Hot Market
Sometimes a great listing hits the market and just doesn’t sell. The reasons may be easy to pinpoint, but other times it takes some work to determine what the problem is. Here are some of the biggest reasons your listing may be stagnating on the market. Clutter...
How to Recruit Successful, Reliable Agents to Your Brokerage
Recruiting agents to a 100-percent brokerage model is twofold: agent count is crucial to grow and be sustainable; however, it’s obviously important to ensure you’re bringing quality agents on board. Know Who to Hire When recruiting to your brokerage, look...
Are You Hoping to Capture Millennial Homebuyers as Customers?
Smart move. Millennials are the biggest generation in U.S. history, even surpassing baby boomers in numbers. Already, they make up 34 percent of all homebuyers—and as they get older, make more money and start families, that figure will grow. In fact, Census Bureau...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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