Hispanic Homeownership Rate Rises for Second Straight Year
Momentum Could Be Cut Short If Trump Carries Out Mass Deportation, Wall Hispanics are an overriding force in homeownership, flouting national figures as they establish owner households at a rising rate for the second straight year. According to the National...
Adding Value Every Step of the Way
For more than 20 years, REALTOR® Melissa Stanford, owner of Stanford Realty Company in Savannah, Ga., has been helping consumers in Chatham, Effingham and Bryan counties with their real estate transactions. Over that time, Stanford has seen a host of new opportunities...
The AI Combining Automated Marketing, Lead Gen and Smart Data
Ask any real estate agent what their No. 1 goal for any given day is, and they’ll candidly tell you listing appointments. Work it back a bit, and you can get to the root of their drive: the lead itself. Never before have leads been more of a commodity than in...
Simple Steps to Building ROI From Your Listing Exposure
When training in real estate, there is one missed item that stands out to me with several offices and agents, and that’s the inability to track any return on investment from listing exposure. There are so many sites, apps and tools being sold to you in order to...
A Hands-Off Approach to Social Media
In the following interview, Jan Gillespie, REALTOR® with RE/MAX Cinco Ranch in Katy, Texas, discusses his local market, referral-generating strategies and social media marketing. Region Served: While my concentration is in Katy, Texas, with the referrals I’ve...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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