Tapping into the Latino Homebuyer Market in 2017
There is no better occupation, in my opinion, than helping people realize their dreams. For many Latinos, a primary aspiration is purchasing a home. As real estate professionals, we have the unique opportunity to make it happen. According to the 2015 State of Hispanic...
Luck Doesn’t Sell Listings, Copy Points Do
Every buyer starts their real estate search with a list of features which can return hundreds or thousands of matching homes online. Make your listing a must-see by describing the benefits of your listing instead of simply listing the features. Doing so can transform...
5 Ways to Connect with Your Clients Today
One of the biggest complaints of many buyers and sellers is their real estate agent stopped contacting them once the transaction was closed. Although agents who work by referral continue to keep in touch with their clients long after the ink is dry, it’s...
Ask the Expert: How Can I Freshen Up My Communication Strategy for Spring?
Today’s Ask the Expert column features John Bunker, marketing director for RealEstateCalendars.com. Q: As the spring selling season approaches, what can I do to freshen up my communication strategy? A: With the spring selling season right around the corner,...
Migrating Marketing to Where Consumers Are
In the following interview, Judy Craft, principal broker of Milestone Realty Consultants in Lexington, Ky., discusses the challenges and opportunities in the market, and how the right marketing strategies help maximize both. Facebook: @milestoneky Twitter:...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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