Representing Investors: An Investment in Your Future
If your agents are looking to broaden their business, advise them of the fact that investors are a lucrative client base. According to the National Association of REALTORS® (NAR) 2016 Investment and Vacation Home Buyers Survey, total investment home purchases...
A Matter of Time: Most Real Estate Pros Struggle to Clock In on Social Media
Social media is no longer an offshoot of a real estate marketing strategy. It’s a full-fledged, proven business-builder, carving paths to fresh crops of leads online with every share. Finding time to make the effort? That’s a whole ‘nother story....
Four Questions to Ask Yourself before Creating a New Social Profile
While social media is an integral part of our daily lives, learning how to strategically manage each social platform to benefit your business takes time and skill. By the time you finally figure out how to truly incorporate a particular site into your business, a new...
How to Succeed at Social Media: Who You Can Reach
Social media lays claim to the world’s largest and most demographically diverse audience, with its population of more than 2.3 billion users. The Guardian reports that Facebook members alone total one-seventh of the world’s population, with 1.6 billion...
Maximize Mortgage Applications with Women Clients
Home prices are the highest they’ve been since July 2006, appreciating 5.5 percent annually in September 2016, according to the recently released S&P Case-Shiller Index. Sellers are enjoying ideal conditions: rising prices, limited home inventory and low...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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