CEO Exchange 2016: Barreling toward a Real Estate Revolution
In real estate, every decision a company makes could potentially transform into its competitive differentiator. For some, traditional business methods may suffice; for others, as shared in RISMedia’s “The Evolution of the Real Estate Model: What’s Working and Why”...
How to Use Instagram to Help Build Business
Instagram just passed the 400-million-user mark, and with the U.S. population spending an average of 1.7 hours on social media every day, this is a big deal for your business. Think you don’t need Instagram followers? Consider that 61 percent of Instagram users are...
Ask the Expert: What Can I Do to Create Lasting Change?
Today’s “Ask the Expert” column features John Wendorff, Chief Encouragement Officer with The Personal Marketing Company. Q: What can I do to create lasting change? A: Next month is the month that will separate the agents who thrive in 2017 from the ones who just...
Capitalizing on Your Business Classification
In today’s competitive business arena, a minute detail or decision can mean the difference between long-term success and immediate failure. In the real estate industry, where networking and connections play a significant role in business performance, what you and your...
Basic Training: Marketing vs. Advertising
Agents and brokers are bombarded with programs, apps, lead-generation sources and literally hundreds of ways to spend their hard-earned money. How do you decide what to spend money on, and what types of marketing will make the biggest impact on your business? There’s...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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