How to Build Your Brand
If you have a business, you have a brand, and each time you connect with your clients—whether in person, on the phone or online—you have a chance to build your brand and create loyal advocates. Think about the brands you love—what do they have in common? Chances are...
Snapchat: A New Real-Estate Tool to Connect with Millennials
In the world of real estate, agents are looking for ways to connect with a more diverse audience. While many agents use social media sites like Facebook and Twitter, others are turning to different platforms to reach younger buyers. According to a recent study from...
Instagram Tips You Need for Your Real Estate Business
Social media isn’t just about amusing cat videos. Consumers are turning to social media for ideas, insights, and solutions. Getting involved in the social media conversation means leveraging a platform on which to share your expertise as an industry leader and...
Timing Is Key When Connecting with Consumers: Homes.com’s Local Connect Takes the Guesswork Out of the Equation
Julie Gray-Roller, a real estate consultant for Long & Foster Real Estate in Reston, Va., has been a Homes.com client for five years. Initially signing up for a free account, Gray-Roller decided to sign up for the company’s Local Connect product after being...
.REALTOR Expansion Simplifies Niche Marketing
One of the fastest-growing top-level domains, .REALTOR is changing the way REALTORS® are searched for on the Internet. .REALTOR was launched exclusively for members of the National Association of REALTORS® to help brokers and REALTORS® separate themselves from others...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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