by Suzanne De Vita | Dec 7, 2015 | Best Practices, Coaching, Marketing, News |
Century 21 Real Estate LLC turns 45 in 2016. In an era fond of retro products and services, the venerable real estate franchisor, reported to be the largest global network in the residential real estate industry with approximately 6,900 independent offices worldwide...
by Susanne Dwyer | Dec 3, 2015 | Best Practices, Marketing |
As a busy real estate agent, it’s likely you don’t have time to sculpt the perfect email marketing  strategy for each new lead, prospect and client you have in your database. However, this doesn’t have to be the case. A drip email campaign is an easy way to keep in...
by Susanne Dwyer | Nov 24, 2015 | Best Practices, Broker, Broker, Broker, Coaching, Marketing, News, Technology |
As we continue to explore the digital advertising space within the real estate industry, we’ll be shifting our focus to one of our larger reading demographics: brokers. Over the past few months in part one and two of this four-part series, we’ve looked at Google’s...
by Susanne Dwyer | Nov 24, 2015 | Best Practices, Marketing, News, Technology |
Are you still playing phone tag with agents and sellers when you want to schedule a showing? “If you are,” says Texas REALTOR® Eloise Eriksson Martin, “you’re standing in the way of your own productivity and needlessly complicating your life.” Eriksson, a consistent...
by Susanne Dwyer | Nov 23, 2015 | Best Practices, Consumer, Marketing, News, Technology |
As Jeff Cook continues to grow his neighborhood network of boutique offices, he is depending more and more on Homes.com and their Local Connect advertising to ensure each and every one of his agents is not only receiving the most leads, but the most qualified,...
by Susanne Dwyer | Oct 29, 2015 | Best Practices, Marketing |
Leads are the lifeblood of the real estate industry. An agent’s ability to convert prospects to clients and continually generate new leads could be the difference between excelling or falling behind. Lead generation is not just a single event, but a cycle that goes...