by Susanne Dwyer | Jun 13, 2015 | Best Practices, How-To, Marketing, News |
In real estate, we know that listings can sometimes blend together in a myriad of words. So how do you make your listings rise to the top and stand out to consumers? Enter what we’re calling verbal staging—the art of distinct-ifying (another term we created!) a...
by Susanne Dwyer | Jun 11, 2015 | Best Practices, Coaching, Marketing |
Whether it’s plastering photos of yourself on billboards, helping out at local charity events or even sponsoring a little league team, each agent has their own secret for connecting with clients. The key to creating a connection with new clients is to find your niche...
by Susanne Dwyer | Jun 9, 2015 | Best Practices, Lead Gen, Marketing, News |
If you do a Google search for “lead generation for real estate,” guess how many results you’ll find? Over one million. You don’t have to be an industry expert to know that lead generation is a big deal. And some real estate agents believe it’s the only thing that...
by Susanne Dwyer | May 28, 2015 | Best Practices, Coaching, Lead Gen, Marketing, News, Technology |
As CEO of Your Coach, an international coaching and training company, Tom Ferry has been helping real estate professionals grow a prosperous business for more than 25 years. The renowned speaker and best-selling author of Life! By Design, Ferry has helped more than...
by Susanne Dwyer | May 28, 2015 | Best Practices, Coaching, Content Generation, Marketing, News, Social Media |
Countless real estate agents have transformed struggling businesses into extremely successful ones through marketing, including social media. Effective users of social media often stumble into success by accident, and they may not be able to describe exactly how they...
by Susanne Dwyer | May 12, 2015 | Branding, Marketing, News |
Underscoring its aggressive growth pattern and reinvigorated strategy in the online real estate space, Tuesday, realtor.com® unveiled a new logo, branding, and national consumer ad campaign featuring popular film star Elizabeth Banks. The announcement was made in...