Housing Policy Shifts Offer a Great Conversation Starter with Buyers
With 2015 almost upon us, your action items for the year are surely in place. But here’s one to consider adding near the top of your list: educating potential homebuyers about some major shifts in lending practices. Housing policy announcements in October were good...
REALTOR® Productivity Study Shows High Optimism despite Low Inventory Concerns
A new study shows REALTORS® are largely optimistic about their local markets, still struggle with low inventory challenges, and 60 percent of them are doing 100 percent of the business. According to a new REALTOR® Productivity Study of Multiple Listing Service...Better Homes and Gardens Real Estate Launches ‘Idea Shed’ Collaboration Platform
Better Homes and Gardens Real Estate announced Monday that it has launched a radically different collaboration platform for the real estate industry, Idea Shed. The goal of Idea Shed is to provide real estate professionals with an open forum to share their ideas on...Millennials: Growth and Opportunity
When the U.S. Census Bureau announced earlier this year that only 36 percent of Americans under the age of 35 own a home (the lowest level since the early 1980s), it was easy to jump to the conclusion that the absence of the much-discussed millennial generation from...How Do You Turn an Email Address into Business?
So you’ve got a new lead—congrats! Now, all you need to do is build trust that will convert them into a lifetime, loyal client. Easy, right? Keep in mind that 88%* of homebuyers have stated that they start their search for a new home on the Internet, or at some point...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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