by Susanne Dwyer | Nov 23, 2014 | Marketing, News |
When the U.S. Census Bureau announced earlier this year that only 36 percent of Americans under the age of 35 own a home (the lowest level since the early 1980s), it was easy to jump to the conclusion that the absence of the much-discussed millennial generation from...
by Susanne Dwyer | Nov 20, 2014 | Best Practices, Marketing |
So you’ve got a new lead—congrats! Now, all you need to do is build trust that will convert them into a lifetime, loyal client. Easy, right? Keep in mind that 88%* of homebuyers have stated that they start their search for a new home on the Internet, or at some point...
by Susanne Dwyer | Nov 6, 2014 | Best Practices, Coaching, Marketing |
Recently Google reported several positive house hunting trends including the news that Millennials are setting their sights on homeownership more so than other age groups. Now that the economy is recovering, younger buyers are more confident about their chances of...
by Susanne Dwyer | Nov 6, 2014 | Best Practices, Coaching, Marketing, News |
“Beautiful apartment,” “dream home” and “spacious living room.” These are just several of the most popular terms used by U.S. real estate agents when creating a listing description. In 2013, Point2 conducted a study of nearly 300,000 active, U.S.-based listings to...
by Susanne Dwyer | Nov 6, 2014 | Best Practices, Marketing, News |
If you’re tired of your website showing up on the third page of Google’s search results (because let’s face it—nobody clicks that far), here’s some good news. You can absolutely improve your rankings starting today. The bad news? It’s going to cost you. If you want...
by Susanne Dwyer | Oct 23, 2014 | Best Practices, Coaching, Marketing, Technology |
Even though the holiday season is not exactly prime time for buying, selling or renting, we shouldn’t kick back, relax and hibernate until spring. On the contrary, agents and brokers should take advantage of this time to share good tidings with old and new clients to...