by Beth McGuire | Mar 6, 2014 | Best Practices, Coaching, Marketing, News |
March is National Ideas Month. Hey, whose bright idea was that? Here’s an intriguing idea from New York Times best-selling author and writing coach Michael Levin: “Creativity is a muscle; use it or lose it.” Levin, whose new Books Are My Babies YouTube channel...
by Susanne Dwyer | Mar 2, 2014 | Best Practices, Coaching, Marketing, News |
Every day I speak to real estate agents and brokers who use Zillow. Every day these agents and brokers tell me they use the Zestimate® home value, and inquiries about it, to create opportunities for further interaction with contacts. There is some mystery behind...
by Susanne Dwyer | Feb 27, 2014 | Best Practices, Marketing, News |
The real estate market feels like it’s bouncing back. But the luxury home market is downright hot in several markets. Barring a stock market correction—unlikely given how investors reacted positively to the Federal Reserve reduction in bond purchases in December — the...
by Susanne Dwyer | Feb 27, 2014 | Best Practices, Coaching, Marketing, News |
While we all know the importance of including great photos in our online listings, an equally important—and often overlooked—component to online promotion is the property description and remarks section. This area of online property marketing offers agents huge...
by Susanne Dwyer | Feb 26, 2014 | Best Practices, Coaching, Marketing, News |
Recently, a fellow mobility specialist asked us for our latest “horseback” estimate of annual international relocation volume. (As you may know, no definitive data on this seems to exist, so we practitioners compare notes and piece together various industry surveys...
by Susanne Dwyer | Feb 20, 2014 | Best Practices, Marketing, News |
In conjunction with the NAR’s MVP action and rewards program, realtor.com® is offering a way for you to get a Marketing Self-Assessment to see how your marketing efforts score—in just 5 minutes—by answering a few, key questions. This tool delves into how you get...