Content Is King: How to Win the Battle against Portals
It’s hard to deny that the giant real estate portals are doing more than simply holding their own when it comes to branding and attracting Web traffic to their sites. They attract the lion’s share of real estate traffic, and typically have bigger advertising budgets...4 Tips to Spruce Up Your Marketing Image
Sunshine, lazy days spent at the ballpark and ice cream, lots of ice cream. All things I think of when summertime rolls around. While much of summer might be spent outdoors, taking the time to spruce up your marketing image both offline and online can be a simple way...Agents Begin Shifting Away from Distressed Homes
(MCT)—When the recession hit and many real estate agents quit the business, Jason Stockwell’s sales kept going up. His strategy was basic: Follow the market. He started with traditional deals but quickly shifted to short sales and foreclosures when the industry began...Big Opportunity: the Relocation Renter
It’s no secret in the corporate relocation world that homeowner moves have become much scarcer. That’s a troubling reality for businesses that had come to depend on real estate commissions and referral fees generated by these prime customers and their employers. Now’s...4 Reasons Why Real Estate Brands Should Manage a LinkedIn Company Page
As a real estate professional, you have a busy schedule. So having to carve out additional time to manage another social media channel may seem unappealing. However, Homes.com has found that building a LinkedIn Company page is a truly effective way to market your...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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