Turning Prospects into Customers…for the Long-run
As media reports continue to confirm on an almost daily basis, things are on the rise for real estate. With 2013 panning out to be a big year of recovery, agents across the nation are seeing a significant upswing in business as buyers and sellers get off the sidelines...Home Sizes Expand: Are McMansions Making a Comeback?
As sales improve and prices rebound, another housing component is showing growth: square footage. During the real estate lull, the average home size shrunk. However, while the housing market shows signs of recovery, larger and more luxurious homes are also making a...Research Addresses Real Estate Policy Issues
This column is brought to you by the NAR Real Estate Services group. Contrary to a number of observations in the media, the millennial generation is not abandoning homeownership. It has simply been delayed. And, contrary to some reports, the suburbs are not drying up...Just How Valuable Is Your Listing Data? Are You Getting Your Money’s Worth?
With the success of major real estate search portals in attracting consumers, comes a certain amount of dissatisfaction around their business models and use of the data they receive from industry sources—MLSs, brokers and agents. The real estate industry is awakening...Steer Clients Away from Urban Real Estate Myths
Spanning the years of my experiences with sellers and buyers I have heard common misconceptions that are repeated in every sector of the country. These statements of “fact” are understandable but do not hold true. I do understand why they are continually said and the...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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