Why We Choose Safety over Excellence (and How to Reprogram)
Brett is over the moon. He has just received a long-awaited promotion and with it the opportunity to present to his firm’s key clients. But his excitement is short-lived: In almost every client meeting, he freezes up and stumbles over the material despite the fact...6 Steps Brokers Must Take to Protect Their Role in the Real Estate Transaction
For many brokers and agents, worry is mounting that popular real estate listing portals will do to the real estate business what Expedia did to travel agents—that is, make their business model and role obsolete. The fear that keeps some brokers up at night is that...Ask The Expert: Making Moves in Mexico
Q: NAR Global recently announced a “Spotlight on Mexico” project, identifying Mexico as a market that offers the most business opportunities to agents from both Mexico and the U.S. Why Mexico, and what opportunities are available for agents to build their business? A:...The ‘Mobile First’ Mentality
We’ve all heard of the ‘mobile first’ mentality, persisted by quotes from tech giants such as Dr. Eric Schmidt, executive chairman of Google, who said, “If you don’t have a mobile strategy, you don’t have a future strategy.” We recently saw this go from concept to...Broker Best Practices: Buyers Abound as Market Continues to Turn
Dealing with a picky buyer can be a frustrating process. Dan Spransy, President of Realty Executives Cooper Spransy, has his method down hard. “I’ll bring the MLS up and let them drive it and see,” says Spransy. ”You can either raise your budget significantly or give...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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