Update, Create, Share: Easy Content Marketing for Real Estate
Content marketing is a marketing technique that uses relevant and valuable unique content to attract potential customers. By creating and sharing content that real estate consumers want access to – like first time buyer guides, market updates, and ‘how to’ videos –...From Lead Capture to Client – Optimizing Your Open House
As open houses continue to play an integral role in the home-buying process, real estate professionals are doing themselves—and prospective buyers—a disservice if open houses aren’t part of their plan. However, as any real estate professional can attest, not every...No Trust or Rapport? No Sale or Referrals.
Have you ever had a sale that didn’t close and you weren’t sure why? Chances are you lost the sale because you didn’t establish sufficient trust and rapport with your prospect. Once you have developed trust and rapport, you’ve actually got the hard part behind you and...March Pending Home Sales Improve 1.5%
Pending home sales increased in March and remain above year-ago levels, but contract activity in recent months shows only modest movement, according to the National Association of REALTORS®. The Pending Home Sales Index, a forward-looking indicator based on...Market-wide REALTOR® Rating System Launches in Chicago Suburbs
Regional Spotlight—The Mainstreet Organization of REALTORS® (MORe) recently announced a new program that will provide consumers in the Chicago suburbs with a comprehensive system for rating REALTORS®. MORe is the largest local association in the nation and the...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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