Ask the Expert: Leveraging Video Assets
The following Ask the Expert Q & A features Christian Sterner, the co-founder of WellcomeMat. Q: What are the best ways to leverage your video assets and maximize ROI for both your company and brand? A: Last month, we established that to enable the best outcome...The Good, Bad and Ugly: Social Media’s Impact on Your Brand
(eM+C)—There’s no denying that social media has taken the world by storm. Facebook, LinkedIn and Twitter boast millions of users. Social media is a huge engagement, staffing, retention and, increasingly, branding tool. It’s at the foundation of what I call...Residential Construction Spending Unchanged in January
Private residential construction spending was relatively unchanged for the first month of 2013 due to declines in the volatile remodeling spending category. Nonetheless, total residential construction spending remains near post-2009 highs and has experienced growth in...Building Your Pipeline: Why Now Is the Perfect Time
Generating more leads is probably permanently on your to-do list. But as we move ahead through the year, it’s a good time to tackle this one head-on. Why now? According to recent research, typical consumers think about the possibility of buying or selling a home for...Single Family REITs: A New Definition of Homeownership
The most significant innovation to hit the residential real estate market in decades occurred in 2012 to little fanfare: A first single family REIT (real estate investment trust) went public. For the first time in history, everyday people can own shares of the...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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