The Real Estate Educator: Lurking in the Shadows
With all the good news in the market, from strong housing demand to rising prices, we can’t ignore shadow inventory. Not only does shadow inventory exist, it will have an impact on all markets for some time to come. In this time of confusion and misunderstanding,...Getting your Website in Lead Generation Mode
The secret to web marketing success is understanding that it’s a blend of website strategy, offline marketing and your social media. Here are 10 steps to make sure you do just that. Step 1 – Understand your vision and who you want to attract Hone in on where you...It’s Write a Business Plan Month: How to Include Your Marketing Strategy
December is National Write a Business Plan Month – so designated to encourage unhappy employees to become their own satisfied bosses. Whether your goal is to own your own business, become a consultant, a speaker or an author, you’ll need to start with a...Brokers, Have You Married Your Offline Brand with Your Online Presence?
Nationwide, brokers are struggling to combine their traditional operating model with the new, fast-paced online environment where agents and consumers live. Despite our rapidly evolving online culture, most real estate brokerages remain offline. I would argue it’s...10 Fraud Blind Spots to Watch Out for in 2013
When you’re driving, you want to be sure you’re covering all your blind spots in order to stay safe on the road. Well the same goes for fraud. “Just like legitimate businesses, fraudsters are planning ahead for 2013,” says James Gifas, head of RBS Citizens Treasury...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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