Marketing Strategies: Are You a Salesperson or Are You a Service Person?
When you are doing your real estate business, do you feel more like a “salesperson” or more like a “service person”? What do you think the difference is for your business? Do you think it makes any difference at all? What I’ve discovered in my 15+...Monday Morning Mobile: The Money’s in Mobile
I have made the point over the past couple months that our mobile devices have taken over as the primary consumer search tool for most of us and will take over for the rest of us in the near future. Yes, many still have a desktop computer which we use for work, to...FHA Issues Annual Financial Status Report to Congress
The U.S. Department of Housing and Urban Development (HUD) recently released its annual report to Congress on the financial condition of the Federal Housing Administration (FHA) Mutual Mortgage Insurance (MMI) Fund. In reporting on findings of the independent...Why You Should Be Paying Attention to Global
Do you think there aren’t global buyers in your area? I’ll bet there are. You likely don’t have to look hard—just with a different perspective. Here are a few things to think about before you make the assumption that global buyers don’t exist, or that you shouldn’t...Educating Buyers and Fostering Good Will
Today’s market brings a plethora of new challenges to both the real estate business professional and the buyer. “The mortgage process has changed and many buyers are not prepared for the process of obtaining a mortgage loan. Buyers also face competition with cash...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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