The Consumer’s Search for Excellence
Twenty speaking events in the last 45 days has created not only a lot of SkyMiles, but has given me the opportunity to have at least twenty real estate-related conversations while flying between events. As I began this series of events, I decided that I would do my...The End of Marketing as We Know It
Consider for a moment the annoying, interruptive, often obnoxious nature of traditional marketing. Dinnertime phone calls from strangers in noisy call centers. Glossy pictures of the latest fashions worn by models who barely look human. Crowded store shelves with...Speak up: Resolve to Advocate for Your Clients, Your Industry and Yourself in 2013
At year end, many of us make resolutions for the upcoming year. I have one I’d urge you put atop your professional list: Speak up. By that I mean, be an advocate for the issues that affect accredited buyers’ representatives (ABRs®) and our industry as a whole. As...Monday Morning Mobile: Can’t Stop, Won’t Stop; Mobile Growth
When you stop and think about it, it’s amazing how fast the mobile space has changed over the past five years. Five years ago Blackberry was the predominant device on the market, while both the Android OS and iOS were both first being released. By the end of 2012...Mortgage-Interest Deduction Could Fall Prey to Revenue Needs
(MCT)—As Congress looks for new sources of revenue to deal with the looming “fiscal cliff,” a popular ingredient of the American dream could be on the chopping block. It’s the mortgage interest tax break, which allows taxpayers to cut their taxable income by the...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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