Monday Morning Mobile: The Crown Jewel of Direct Marketing
Once upon a time, a single media campaign was distributed to the general public through mail, catalogs, and other forms of mass marketing. As consumer information became more accessible, companies began to re-align their marketing focus and budget to accomplish the...Second Quarter Metro Area Home Prices Rise, Limited Inventory Capping Sales
Median existing single-family home prices are rising in more metropolitan areas, but a lack of inventory – notably in lower price ranges – is limiting buyer choices in an increasing number of markets around the country, according to the latest quarterly report by the...Don’t Be Another Boring Advertiser: Inspire the Buzz through Word-of-Mouth Marketing – Part 1
A term that’s second nature to every real estate professional, “word of mouth” is officially defined as: “The passing of information from person to person; oral or written recommendation of a product or service from a satisfied customer to a prospective customer.”...Industry Advisor: What about You? Are You Satisfied?
• We have a successful business. • We have grown every year since we started in 2008. • We are highly regarded in the industry. • We have a great team, great clients and great partners. • We make money. But, we are never satisfied and continually search for ways to...HARP Refinances Continue Surge in First Half of 2012
The Federal Housing Finance Agency (FHFA) recently released its June Refinance Report, which shows that one of every three refinances through Fannie Mae and Freddie Mac were made through the Home Affordable Refinance Program (HARP), the highest number since the...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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