Reality Rules: Better Homes and Gardens Real Estate Makes Innovative Marketing Moves
When it comes to branding, thinking outside the lines of traditional marketing is a surefire way to raise awareness and harness customer loyalty. With an impressive statistic of 97 percent brand awareness, Better Homes and Gardens is regarded by consumers as a...Spring Looks Bright: Pending Home Sales Solidly Higher Than Last Year
Pending home sales were down slightly in February but remain notably above the pattern in the first half of last year, according to the National Association of REALTORS®. The Pending Home Sales Index, a forward-looking indicator based on contract signings, eased...Harness the Power of Your Customers’ Testimonials
Do you routinely use customer testimonials to enhance your sales presentations and strengthen your marketing material? When it comes to effective marketing and business development, a glowing endorsement from a client is the gold standard. Using testimonials is a...Content + Delivery = Power: How to Succeed in an Information-Driven Market
No matter what business you’re in, the role of information in influencing consumer decisions is nothing short of a major paradigm shift. But while we can all agree that providing consumers with relevant content is essential, not everyone may realize that how that...Consumer Confidence Rises Nationally, More So in Houston
A new national survey released by Prudential Real Estate shows that Americans are significantly more optimistic about home ownership than they were a year ago. According to the survey, a full 60 percent of Americans have favorable views toward the real estate market....
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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