Marketing Strategies: Do You Need to Be Lucky to Succeed?
While helping a client release her self-limiting beliefs, she brought up the old belief that she has to be lucky to succeed. I asked her how she would benefit from releasing and reprogramming that belief and she answered, “I would be more motivated to take action.”...5 Leverage Points to Close More Sales
As the first quarter of 2012 draws to a close, you may be thinking to yourself, “Gosh, I gotta step this up! I am not on target for the goal that I set to improve my sales volume this year.” If this sounds like you, the following checklist will help you focus on the...How to Target Your Audience Like a Politician
(eM+C)—The political campaign season is in full swing and this year we’ll see politicians make ample use of Facebook, Twitter, blogs, and display and text ads to drum up support. Unlike traditional mass media vehicles, communicating key issues to a diverse...Housing Affordability Index Hits Record High
Housing affordability conditions have reached the highest level since recordkeeping began in 1970, according to the National Association of REALTORS®. NAR’s Housing Affordability Index rose to a record high 206.1 in January, based on the relationship between...Turning Home Shoppers into Cash Buyers
We’ve all seen it before: An eager homebuyer is prequalified for mortgage financing, only to be turned down once credit and income issues are revealed during the origination process. That’s the problem with a typical prequalification. While the lender may ask about...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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